All The Bitter Marketing

All The Bitter Marketing Revitalizing All The Bitter with Strategic Email Marketing Solutions

All The Bitter, founded by sommeliers Carly and Ian, embarked on a journey to enrich the non-alcoholic beverage industry following their tenure at the prestigious The French Laundry. Recognizing a gap in the market for high-quality, alcohol-free bitters, they combined their expertise and passion to craft uniquely flavorful and beneficial bitters. Committed to sustainability and social responsibility, their vision extends beyond just beverages. The duo aims to provide inclusive options for mindful consumption in homes and establishments alike.

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Challenge

Upon venturing into the competitive beverage industry, All The Bitter faced the dual challenge of establishing a strong market presence and maintaining customer engagement in a niche sector. The initial email marketing efforts, managed by a previous agency, were lackluster, yielding poor-quality designs and insufficient sales. Furthermore, the infrequent campaign sends failed to effectively nurture leads or drive repeat business, hindering growth and customer retention.

Solution

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